Our Story
Beauty · Cosmétique
A boutique counter, open to all of Canada
Averielle began with a simple frustration. Finding everyday beauty essentials online meant choosing between big marketplaces — where authenticity is a gamble and the experience is anything but personal — and boutiques that only carry a handful of niche labels at boutique prices. We wanted the calm, considered feel of a good beauty counter, with the brands people actually use, at prices that make sense.
So we built it.
Over 500 products, one point of view
Today Averielle carries more than 500 products across skin care, bath and body, hair care, oral care, grooming, baby care, sun care and gifting. Every item is chosen by our team — not by an algorithm — and we only list what we would put in our own cabinets.
What we stand for
- Authentic, always. We source exclusively through authorized Canadian distributors. No grey-market stock, no near-expiry inventory, no counterfeits.
- Compliant by design. Products are screened against Health Canada's cosmetic requirements before they ever reach our shelves.
- Packed by hand in Ontario. Every order is checked and packed at our warehouse in the Greater Toronto Area and shipped with tracking across Canada — free over $49.
- Service en français. We are proudly bilingual. Write to us in English or French and we will answer in kind.
Who we are
Averielle is the beauty and cosmetics brand of AYATA E-Commerce Corporation, an Ontario-based retailer with years of experience serving customers across Canada and the United States through major online marketplaces. Averielle is where we bring everything we have learned into a store of our own — one built around curation, trust and care.
What's next
We are growing the collection every month, with exclusive European skin care lines on the way and U.S. shipping coming soon. Join our mailing list to hear about new arrivals first — and enjoy 15% off your first order.